Today people around the world come together to mark one of the most important days in the UN’s calendar and one that is of particular significance to me and the whole team at Daylesford.
World Environment Day was created to encourage global awareness and action for the protection of the planet. It is a day that calls for a unified stand, encouraging people to do something, however small, to take care of our earth.
The day always focuses around a theme that it of particularly pressing concern and this year it is beating plastic pollution.
Alongside the UN drive, the international group A Plastic Planet is also launching an inspiring campaign and a world first – One Plastic Free Day. The campaign is aiming to harness the power of social media to encourage 250 million people to avoid plastic-packaged food and drink products for 24 hours.
Supporters are being asked to take a photo of the plastic-packaged products they are giving up for One Plastic Free Day and share it on social media, saying why they have been inspired to #PassOnPlastic.
At Daylesford, our aim has always been to farm and work as sustainably as we can and to enable our customers to join us in our pledge to make mindful choices. One of the things I am extremely proud of is the fact that we have never used a plastic bag in our farmshops.
We are not perfect but we do our best to package as lightly as we can. Much of our produce is sold loose, and where we do package, we have always looked first to natural, renewable materials to create our wrapping and our goal for the future is to have 100% recycled, recyclable, reusable or compostable packaging. We also invite our customers to make a difference by offering a 50p discount on hot drinks and food when they bring their own reusable cup or container.
Today, we invite you to join us as we continue to highlight the need for global measures to be taken to beat plastic. Why not use today to consider your own choices and share your achievements using the hashtags we will also be adopting: #passonplastic #OnePlasticFreeDay